JOB TITLE: Assistant Sales and Marketing Manager
BASE LOCATION: Bunratty Castle and Folk Park
EMPLOYMENT BASIS:
- Fixed Term Maternity Cover, Full Time (40 hours per week).
- 5 working days over a 7-day period as per rota.
- Extended hours/shifts as per seasonal operational requirements and flexibility to working patterns is required.
- Applicants may have to travel nationally and internationally.
POSITION IN ORGANISATION:
- Reports to Sales & Marketing Manager
- Works alongside the sales and marketing team including the Digital Marketing Executive and Sales & Marketing Assistant.
- Works closely with Business Unit Managers including the Events Manager, Reservations Manager and Operations Managers.
- The initial assignment will be Bunratty Castle & Folk Park, Craggaunowen Castle & Crannog, Knappogue Castle & Gardens and Inis Cealtra Visitor Experience and the remit may incorporate other sites in the future.
MAIN PURPOSE OF ROLE:
The Assistant Sales and Marketing Manager will oversee all aspects of the day-to-day promotion of the services, brand and bookings of these iconic visitor attractions and provide sales and marketing support to Clare Tourism as well as providing essential sales and marketing support to advance the goals of Clare Tourism Development.
KEY RESPONSIBILITIES:
- Work with Sales and Marketing Manager in driving sales and building awareness of the Clare Tourism East portfolio of visitor experiences.
- Drive Digital Transformation for the visitor experiences in Clare Tourism East
- Work with the Sales and Marketing Manager and Reservations manager to ensure booking engines, booking systems and website are up to date.
- Assist in developing and implementing comprehensive sales strategies to achieve revenue targets across the Clare Tourism East sites.
- Support the planning, execution, and evaluation of marketing campaigns to promote tourist attractions in Clare Tourism East sites.
- Assist in creating compelling promotional materials, including brochures, online content, and social media campaigns.
- Build and maintain strong relationships with tour operators, travel agencies, and other relevant partners and introduce Clare Tourism East to operators.
- Assist in organising and promoting special events and promotions to attract a diverse audience.
- Ensure that the marketing plan and strategy is linked and complements the overall objectives and strategy of the Clare Tourism East Portfolio.
- Provide input into strategic planning, budgeting, marketing, financial management & operational management as requested by the management team.
- Develop and implement sales and marketing activities for public events, retail, education and F & B as required.
- Facilitate familiarisation trips and site inspections across Clare Tourism East Portfolio of visitor experiences.
- Work alongside operations and entertainments departments in the facilitation and coordination of corporate, incentive and wedding bookings.
- Follow up on leads and referrals to execute sales.
- Work alongside the Digital Marketing Executive on the development of content across the attractions digital platforms including social media, website and ezines.
- Plan and execute email marketing campaigns utilising the company’s CRM system and provide reporting and analysis on the return of investment on all campaigns.
- Work with the Sales and Marketing Manager in devising and executing sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns.
- Develop printed promotional material including brochures, flyers, special offers, posters, etc. in line with brand standards.
- Source advertising opportunities across traditional and digital media.
- Represent the business at trade shows, networking events and exhibitions both nationally and internationally.
- In conjunction with the Sales and Marketing Manager, conduct market research, for example, using visitors’ questionnaires and focus groups and analyse these findings.
- Assist with organising and scheduling of experiential events and photoshoots as and when required.
- Collaborate with design agencies on the creation of online and offline advertising.
- Manage content on third party platforms ensuring all information is correct and up to date.
- Engage with all stakeholder organisations, liaising and networking with a range of stakeholders including customers, colleagues, suppliers, and partner organisations.
- Respond to information and sponsorship requests including brochure distribution to hotels, B&Bs, imagery requests, etc that are received via email/phone.
- Participate in outreach activities to support Clare County Council associated tourist attractions and services as required.
- Assisting in delivering on the terms of the wider promotional remit of Clare Tourism including liaising with local stakeholders, attending events and shows promoting County Clare, copy in promotional materials, cross-promotion of County Clare.
- Perform any other reasonable duties as directed by Management.
This job description is intended as a guide to the general range of duties and is intended to be neither definitive nor restrictive and is subject to review.
PERSON SPECIFICATION
SKILLS, KNOWLEDGE, AND EXPERIENCE
Essential:
- Proven track record in sales and marketing skills, with at least 3 years’ experience in the field.
- Excellent communication and interpersonal skills.
- Ability to demonstrate a high level of teamwork & motivational skills and work under pressure to tight deadlines.
- Standards-driven and customer-focused.
- Self-motivated and organised, capable of working on own initiative.
- Creative and innovative approach.
- Full clean driver’s licence and access to own car
Desirable:
- Experience in a similar role within the Tourism sector
- Familiarity with Canva, website management tools, email marketing
- Previous experience in sales and/or digital marketing
QUALIFICATIONS
- Qualified to degree level in marketing, tourism, or related discipline.
- Have a minimum of 3 years satisfactory experience in a Sales and Marketing role with demonstratable experience
Salary: €52,761.00
Everyone who works for us is expected to:
- Demonstrate genuine commitment to our vision.
- Promote, believe in and work within our equity, diversity and inclusion policies and procedures.
- Promote and work within our safeguarding and health and safety policies and procedures.
Due to the nature of our business, flexibility in hours and tasks are required.
If you are interested in applying or wish to obtain further information about the position, contact the HR department or email your CV with cover letter to [email protected]. Closing date for applications is Friday, 24th July 2026 by 17:00.